I think Bag in Box wines have a bad reputation but It’s time to reconsider box wine. Screw caps and other packakings had a bad reputation too because the market associated them with low quality until fine wines appeared under these ways and we began to appreciate many advantages on it. Now these new packagings are associated with quality for some types of wine, especially youthful whites, and no one expects to pay less or get less because of it.
The increase of bag in box wine is part of the trading down effect, clearly, since most box wines fall into the two price categories that are experiencing the highest growth. Sales of wines that are less than $3 per 750ml bottle equivalent have risen 7.1 percent and by 10% for wines between $3 and $5.99. Supermarket sales of $20+ wines, on the other hand, have fallen by 3.4%.
Wine Spectator purchased 39 box wines in packages that ranged from 1 liter to 5 liters. Twenty seven wines were rated as “good” (a score of 80-84) and ten “very good” (85-89).
The top box wine, going by the rating numbers, is a white: A Chardonnay, which sells in Target Stores for $17 per 3 liter box, which is $4.25 per standard bottle equivalent. It earned a very respectable 88 points.
Some box wine is good and cheap. Wine Spectator gave the top score on this tasting to a wine from California. Five liters for $13, in case you are interested, That’s $1.97 per standard bottle equivalent.
How can decent wine be this cheap? you can choose to make the wine itself less expensive by reducing the costs in the cellar in different ways. But to a considerable degree the box itself is responsible for the savings.
Transport costs are also smaller since the weigh of the boxes is much less than glass bottles for the same quantity of wine and are less likely to be damaged during transport.
There are environment benefits also, especially in areas where glass bottle recycling is problematic.